|
 | Stress-Free (And Profitable) Fundraising Ebook | |
|
 | |  | | E-book Category: Religion
E-book Title: Stress-Free (And Profitable) Fundraising
Author: Uwe Matt
Book Description: "Who Else Wants To Discover The Fastest, Cheapest Way To Unleash A Flood Of Donations, Using My Proven System? But Hurry Now's The Time To Take Advantage Of Our Low Introductory Rate"
Dear Fundraiser,
I've got good news. If your fundraising results have been something less than dramatic, and the thought of the next fundraiser is driving you up the wall, then this could be the most eye-opening letter you will ever read.
You see, I have spent many months of long hours, late nights and weekends collecting more than 150 of the jealously-guarded secrets professional fundraisers use to create a flood of donations. I read books. I interviewed experts. I hunted high and low for the best, most up-to-date information. I've put what I learned into an ebook, Stress-Free (& Profitable) Fundraising.
My purpose? To take the stress out of your fundraising, and make it much more profitable at the same time.
I know what it's like trying to take time out from your crazy schedule to raise funds. You pull your hair out trying to get ready. Or...you dread the thought of having to come up with another direct mail letter. And trying to corral volunteers? That's like trying to round up a herd of stampeding cattle after a lightning strike. Nobody's available and all you hear is excuses. A lot of the time, you end up doing most or all of the work yourself.
Not to mention all the decisions you have to make. Do we sell the same products we did last year? How do I replace (Judy or Jack) who used to organize all of this for me, but who has moved to another city? Where did I put that folder with the results from last year's fundraiser? And on and on.
You run around like a chicken with its head cut off trying to keep everybody motivated and making sure everything gets done right. And what does it get you? Frazzled nerves and an Extra Strength Excedrin headache. And not always the appreciation you deserve.
Introducing Stress-Free (And Profitable) Fundraising...
There's got to be another way. And there is. A simple solution. A stress-free solution. A much more profitable solution: Stress-Free (And Profitable) Fundraising.
Picture for a moment the way things could be: You use the notes from your last fundraiser to correct past mistakes. You outline a new plan and things go like clockwork. Volunteers happily perform their assigned tasks, without all the in-fighting. Sure, glitches happen. They almost always do. But you handle them smoothly. And thankfully, funds flow in even better than you expected.
This can be YOUR next fundraising effort when you send for Stress-Free
(And Profitable) Fundraising.
Stress-Free (And Profitable) Fundraising is jam-packed with useful information like:
How to use the proper approach for different types of donors
How to establish the proper goals for your fundraiser
How to make volunteers an offer they can't refuse
Craft a letter that gets more donations
This simple trick can DOUBLE the response to your letters
Do you make these mistakes when you select a mailing list?
What you MUST know if you solicit funds by phone
How to use the Internet to raise money
What are affiliates and how can they lessen your burden?
Here are the products that will get you the most donations
Reputable companies you can use for product offerings
How to make the most of your special event
Tap into millions in grant money
The secret of the "unfundraiser"
Essential checklists you ABSOLUTELY MUST HAVE to stay on track and raise the most money
If you don't know this secret, your project will be in trouble
The wrong way to appeal to donors (They are not all alike)
How donor wants and needs affect donations
Donors must be in 1 of 4 stages (The stage they are in will determine how much they donate)
Use this secret technique to determine why someone might donate
"Greatest Generation," "Generation X," "Baby Boomers," how to appeal to each group (Most fundraisers get this wrong)
2 basic fundraising approaches; are you using the right one?
Selling vs enticing
How to run a silent auction
What you MUST do after a special event
Do a post mortem on a failed campaign
Secret phrases that raise more donations
Don't make this mistake when seeking donations from college and university alumni (90% of fundraisers do it wrong)
tapping into those who are "forced" to give at work
Use the secret of "push-pull"
What is the "away strategy" and how can it help you raise more money?
Don't miss a single item on this checklist when organizing your fund drive
Common mistakes that kill a fund drive
Essential web sites that will help you get more donations
"People" leaders vs "task" leaders, which is more appropriate?
Keep your people from getting sucked into the volunteering "black hole"
Here's the EXACT amount of time you should ask of each volunteer (Get this wrong and you won't get the cooperation you need)
7 tips to motivate volunteers
5 key principles of a successful fundraising letter (Are you losing thousands of dollars by violating 1 or more of these?)
Samples of letters you can use as models
Use the right "call to action" in your letters
Why and how you should thank donors (Before they donate)
The top 7 emotional appeals you can use in your letters
Tap (ethically) into a reader's guilt
Appeal to a reader's self interest
How to "hook" your reader and make him/her read and respond with a donation
When NOT to give facts about your organization (Too many organizations get this wrong)
Critical questions you must ask prospective donors
Increase donations by creating an urgency to respond
What is a "prompt" and how can it help your fundraising drive?
NEVER mail a direct mail letter without this element (99% of letters don't include this critical piece)
Make the numbers make sense before you spend money on a direct mail campaign
When is it NOT smart to use a self-addressed-stamped envelope?
When is telemarketing a good way to go?
5 rules for effective telemarketing
Determining whether professional telemarketing companies are worth the expense
Advantages and disadvantages of professional telemarketers
Why you MUST master the Internet
The Internet's "secret weapon" (which can mean many more dollars for your cause)
When is product selling a good fit for your organization? (When is it not?)
For product fundraisers, you must not break this rule
Avoid this all-too-common product fundraising mistake
What commission is best for a fundraising product (a crucial determination)
10 great product companies to work with
An important rule of thumb for large events
Project the wrong image and kill your project
Here's how to get a piece of the HUGE corporate pie
Should you use a professional grant writer?
What you can learn from past successes and failures
More... | 
|
| | | | | |  |
|  |
| Recommended Product for "Fundraising" | | |
| |  | |  |
|
